Frost & Sullivan, London, 2015
"B2B online sales will account for close to 27% of total manufacturing trade, which is likely to hit 25 trillion USD by 2020. Geographically, China and the United States will lead the B2B online retailing market. The latter is anticipated to double its revenue contribution to 1.2 billion USD by 2020.
Business-to-business (B2B) online retailing has been witnessing strong growth due to the rapid migration of manufacturers and wholesalers from legacy systems to open, online platforms.
In fact, the B2B online retail market is expected to reach double the size of the business-to-consumer (B2C) online market, generating revenues of 6.7 trillion USD by 2020
To allow manufacturers experience the online channel with low risk, a wide range of services will be offered. Even clients hesitant to disrupt their current ecosystem of sales and distribution will then begin using online channels, which automate many of the time-consuming and costly aspects of procurement."
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PFSweb, Matthew Brown, 2015
"In today’s landscape, B2B eCommerce is primarily about shoppers visiting the site and purchasing exactly what they are looking for. The average conversion rate on B2B eCommerce sites last year was 7%, more than double the 3% conversion rate for B2C sites. Product categories such as petroleum and pharmaceuticals currently generate the most B2B eCommerce sales, but other categories in additional industries continue to gain strong traction with increasing sales. For example, electronic goods are projected to be one of the fastest growing B2B eCommerce product segments over the next five years."
Provided by CEIR
"An estimated 110 million people attend more than 4,000 trade shows in the United States and Canada every year."
"For the past 10 years, an average of 81%-83% of visitors have some kind of buying power. The average visitor spends 9.2 hours at a 2-3 day trade show. 86% of your visitors will be new contacts. 77% of visitors will remember your company for up to 10 weeks."
"Cost per lead from show averages $212.00. Cost per sale from a trade show averages $705.00."
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Forrester, as mentioned in Forbes, Sep 2016
"74% of B2B buyers research half or more of their work purchases online before buying according to a recent Forrester study. The same study found that 30% make half or more of their work purchases online today, and 56% expect to make half or more of their work purchases online in 3 years. These findings and much more like them highlight how B2B buyers are quickly redefining the omnichannel e-Commerce landscape."
What's more important is that the same study mentions that 74% of buyers feel that buying from a website is more convenient than buying from a sales representative and 93% prefer to buy online once they've decided what to buy.